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"It has to make sense for the game" – EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"
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"It started to feel like there wasn't any stealth": 007 First Light had to pull Bond's punches to protect IO Interactive's specialty sneaking
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"It was like being back in 2016" Pokémon Go celebrates 10th anniversary by recreating the original trailer's Times Square Mewtwo raid
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"It wasn't a planned thing": Breaking Benjamin singer on his mid-gig Fallout 4 mod promo being down to a broken drum and his love of VR
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"It's a choice" – A Plague Tale developer Asobo doesn't believe smaller teams need to use gen-AI to compete
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"It's absolutely our goal to expand the market" – Valve's new Steam Frame VR headset has a nifty idea for broader appeal
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"It's already exceeding our expectations on Switch 2" – Dragon's Dogma 2 Dark Arisen already running at '30fps and higher' on Nintendo handheld
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"It's like lightning in a bottle" – Star Wars Galactic Racer devs spill the beans on why it's so hard to make a game as good as Burnout Paradise
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"It's much further along than we originally planned": Fallout: London modders say work on their next game is going "swimmingly", despite DLC delays