Tuesday · May 26, 2026 · ● 12 Sources Live

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Xbox Is Putting Ads Before Games, And It Feels Gross

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Xbox Is Putting Ads Before Games, And It Feels Gross

Advertising and the video game industry have been intertwined for decades. Growing up, I almost exclusively played licensed games that promoted movies, like Lego Star Wars or The Incredibles for my original Xbox. I enjoy the occasional round of Fortnite and can see everyone from Halo’s Master Chief to Family Guy’s Peter Griffin while doing so. Still, Xbox’s ad-supported games announcement crosses a line the company never should have.  If you missed it, “ad-supported game streaming” is currently in testing…

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