Xbox’s chief strategy officer Matthew Ball has confirmed that Xbox Game Pass lost “millions” of subscribers after the massive price hike for the service in 2025. Speaking at The Game Business Live today, Ball said, “We shed millions of subscribers over the span of a few months” following the hike from $20 to $30 that was announced in October 2025. Ball went on to say that Microsoft “corrected that offering” by lowering the price down to $23/month for Game Pass…