Tuesday · May 26, 2026 · ● 12 Sources Live

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Xbox CEO Believes Consoles Are Too Expensive And “Radically Different” Plans Are Needed

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Xbox CEO Believes Consoles Are Too Expensive And “Radically Different” Plans Are Needed

One of the first things that Xbox CEO Asha Sharma did after ascending to her position was to unveil the next Xbox, Project Helix. Although Microsoft has yet to disclose pricing details, early estimates suggest that Project Helix may cost $900 or more. Now, Sharma has indicated that Xbox may have to embrace “radically different” plans to thrive in the future. “I think what is needed for console, rather than just the most premium, high-performance console in the world …

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